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who is tootsie & marie?

My best ideas have always surfaced in the most unlikely of places.

Picture this. A warm, breezy summer day. The ocean waves lapping up onto the beach. Hearing seagulls chatting away in the sky.  And me digging my toes into those brown, ever so small grains of sand reminiscing about all the fun times my family has shared on this beach in Ocean City, New Jersey.

I can’t remember a summer without this experience.

But today was extra special because not only was I sharing this experience with one of my closest friends but it was August 25th. My late Nana’s birthday.

My friend and I were brainstorming new ideas for my business name. And everything we came up with was mediocre at best. And then my Nana (her name was Marie) popped up into my head. And it hit me.

She is the one person I shared this beach with every summer until she passed away. I then remembered her sister Tootsie. And for the rest of the day, I couldn’t seem to get their names out of my head. “Tootsie and Marie.”

“Tootsie and Marie.”

 That’s it! It’s perfect.

Marie was a classy brunette and Tootsie was a vivacious blonde woman. Their personalities, their style very much matches my own. We’re not just family but kindred spirits. And with our personalities, there is infinite creative possibilities.

They were classic, fun and full of life. Exactly the way I design.

And my business name, “Tootsie and Marie,” is a tribute to these two very special ladies.

 

Marie

about Marie:

Marie (my Nana) was a sassy brunette. A classic woman who wore skirts and pantyhose almost every day of her life. She had good manners, never used the Lord’s name in vain (which she tried to instill in me and my four siblings…the verdict is still out on whether or not it stuck); and always needed to know what was going on in the world, especially around us. I still remember the days when she babysat us. She would bring her own percolator coffee maker and her AM/FM radio, which was tuned to WWDB Talk Radio Philadelphia all hours of the day.

Her lifelong dedication to her family and her constant drive to provide and work hard has always been an inspiration to me. She would do anything for us and was there to support us until the very end. I continue to utilize the ethics I have learned from her and directly implement them in my business today. Each day I will strive to design an invitation, wedding favor or business logo that will go beyond my client’s expectations and bring a smile to their face. Just like Marie did for her family and customers every day of her life. 

 

 

tootsie

about Tootsie:

Tootsie (my beloved aunt) is a blonde, spunky lady who drives a Cadillac. No matter her age, this woman has more energy than most 30 year olds I know. She is unstoppable.

With her crazy sense of humor and her uncanny ability to tell an amazing story, she is always the highlight of every family gathering.

I have learned so much from my Aunt Tootsie. She taught me everything I wanted to know about our Norwegian heritage, and like her sister, Marie, she has compassion and is dedicated her family to this very day. She has a drive and zest for life that is truly an inspiration to me. I hope to be as lively and youthful as Aunt Tootsie when I’m her age! The energy and passion for life is reflected in each of the designs I do, whether it is a whimsical font, vibrant color scheme or a humorous use of text.

 

 

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the Designer: Cassandra Louise

I can’t remember a time I didn’t love to design greeting cards. I started making them when I was barely a teen. In middle school, I would hand draw upwards of fifty cards to hand out to classmates during the holidays and it hasn’t stopped since.

My love for graphic design and creative correspondence was fueled by family and friends which lead me to the University of the Arts in Philadelphia, Pennsylvania where I earned my Bachelors in Fine Arts in Graphic Design in 2003.

I have travelled all around the world, living in Florida and The Cayman Islands but all roads have led me back to the city of brotherly love. It is here that I pursue my passion every day, creating one-of-a-kind stationary, corporate identity, wedding suites and fun witty correspondence; whether it is a special occasion or just an every day “hello!”

My influences are fueled by the world around me. I enjoy history, the big band era and the 1960’s (think Mad Men and the less is more graphic designs coming from advertising agencies in New York City) I love to travel, with most recently visiting France, Switzerland and Italy for my honeymoon last year and was inspired by the small town of Saint-Émilion, France and seeing the David by Michelangelo in Florence, Italy. Red wine and cognac are my drinks of choice when winding down from a long work week. I’m a hopeless romantic and I wear my heart on my sleeve.

When I am not designing in my at-home studio, you can find me creating one-of-a-kind greetings at a local café (or wherever is quiet.) When I’m not in “graphics mode” I’ll be spending as much time as I can creating memories with my fast growing daughter Everleigh and my husband Zephyr. We love football Sundays, frequenting the park for picnics and visiting family along the Chesapeake Bay in Maryland. But most of all we prefer to be down by ocean and on the beach. When I was growing up we would go to Ocean City, New Jersey with my Nana in tow. Today my little family is content where ever there is sand between our toes, the sound of waves crashing and salt water mist in the air.